Product Lighting | Commercial Cinematography 101
Product Lighting | Commercial Cinematography 101
Stay tuned to the end for a chance to win a prize!
Product lighting and cinematography is a necessary skill for any commercial cinematography. However, not all products and brands are the same, so you need to be able to tailor your lighting style and production design to each brand, as well as each product. Matte and reflective products have very different lighting considerations, and some brands will require a brighter, high-key look, whereas others work with a cinematic, moody vibe. Today, cinematographer and co-founder of ShareGrid, Brent Barbano, shows us several tips and examples for how to approach product cinematography, in this case with beer bottles.
In this episode, Brent teaches us how to approach product lighting and cinematography, specifically with beer bottles. These bottles are typically made out of amber colored glass, and are reflective, so careful consideration has to be used when planning the lighting and production design to complement the materials and colors. In our first example, we move the camera on a Dana Dolly while using a variety of colors and rectangular sources to enhance the shape and colors of the bottle. In the second example, we actually use the Dana Dolly to move the lights, while the camera remains stationary, for a cinematic reveal.
Brent also talks about the importance of making the product look as good as possible, by paying attention to every detail such as the colors on the label and how to complement them with lighting and production design. He also shows you how to light reflective products by manipulating the physical shape of light sources. Brent also discusses some amazing tips such as how to use glycerine to give bottles a refreshing, cool condensation look, and how to make bottles look like they’re glowing.
Through learning how to light and cinematically shoot product commercials, you’ll be able to open up more doors in commercial cinematography. You’ll learn how to craft your lighting to enhance the desired features of a product, and make these products and cinematic commercials memorable.
Visit ShareGrid: https://www.sharegrid.com
Connect with Brent: https://www.instagram.com/brentbarbano/
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Aputure’s YouTube channel provides free, high-quality cinematography, lighting, and filmmaking educational content to help you take your film projects to the next level.
Im late to this party by a couple of years! But was interested to see that in these approaches you didnt shy away from harsh and broken reflections in the bottles which to me is more realistic to most environments in bars/clubs/home, compared to the often seen setup of a double diffused strip box either side both also going thru a sheet of diffusion for a gradient highlight either side
Fantastic – thank you for sharing!
1.53 how to make that text please teach me
Filming some product video next week. Thank you! And wish me luck:D
tnx alot @aputure
So solid, this channel is just killing it with great tips
This is amazing!
Cool Tips! Thank you!
Would love some tips on lighting for drone videography from the pros. Huge range of exposures can be challenging
I would like to nominate the 1971 "I’d like to buy the world a Coke" hilltop ad. It’s seem simple, but if you look each bottle of coke that is held by the singers they are backlite and look nice and cold. Coke is the master of selling an emotion tied to its product.
Favorite ad campaign has gotta be the old spice commercials with terry crews, they were so weird and funny and grabbed your attention
So cool guys. You are masters at your craft. Loved this video!
I imagine the trick of putting the diffused paper behind the bottle only works with colored glass? Or would you use this technique with clear bottles as well? Like liquour bottles…
this video slays!
I love your videos they provide so much value to us as learners and as a potential customers. But how you light the video speakers is little off
I think the Wazzup commercial campaign takes the cake! Especially when they came back years later and made a modern-day version where the same guys had aged.
It’s videos like this that make me want to buy an aputure lol
Amazing content thank you for sharing if I’ll have pleasure to try it I’ll share with you thank you
I don’t get it. The second shot only had quasar lights. Why would you feature this video in the apeture channel? I think It’s great that you did though
I love Coke-Bottles!
Los brillos de la parte frontal de la botella estan mal. Así no se ilumina una botella.
That was great! My absolute favorite part of film making is employing simple techniques that result in a huge, cinematic scene. The idea of taping a bottle-shapes diffusion sheet to the bottle to make it glow… Love it!
After watched many episodes from your channel, I think this one is one of the greatest so fat. Brent has way more better knowledge than many other hosts. I learned a lot in this episode. Thank you very much. Keep it up!
Great video! The ‘71 Coca-Cola “Hilltop – I’d Like to Buy the World a Coke” product ad was brilliant and inspirational. Coke not only nailed the campaign, but the product became more about an experience and coming together in a time that desperately needed it.
that’s just.. F-n great!
The Heineken commercials from a few years ago. They were epic and really set the mood. Also notice that the beer itself hardly plays a role in their advertising. They never actually drink it.
My absolute favorite product ad was Dollar Shave Club’s one from several years ago in which the guy made a jab about how our handsome grandfathers had only one razor- and polio.
Super nice tricks, thank you!
my mind is blown. This is just like how it’s made but sooo much better. Thank you for the tips and tricks and the very in depth process explanation of how you guys light products
One of my favorite product campaigns is def the Old Spice campaigns with all the practical effects. You should make an update to your "how to light a one take" video using some of your newer lights/products.
Thanks for using my idea! How do I get my prize
what was the spot attachment for the brick wall?
Coca cola has always been really good at making their products look cold and tasty.
Great video, great tips!
Had a question ‘not completely off topic’ but will the Aputure Amaran MC 12 pack Kit have numbers written on the back of each device? I can see that being extremely useful for previs and set design planning.
Had to stop watching and comment. When producing a video for lighting an object, don’t put stupid lower thirds all over that object.
Subaru’s campaigns are my favorite! Because they are all about dogs, family, love, and exploring!
My favorite product campaign was HelloFlo with The Camp Gyno video
Great tips guys! Keep it up!
Amazing!!
I’ve learned so much about lighting from you Valentina! Awesome vid….
over 10k in lights alone to take a photo of a beer, that taste terrible. should have just bought some flashlights and a green screen and pocketed the money cause no amount of luster will make a beer not taste like shit.
Aputure youtube tutorial is my favorite campaign because it’s so good which I can’t stop watching 🙂 Now I’ve starting to research Aputure lighting equipment on the website
Love these vids but most of us youtubers don’t have the expensive 120d with all the accessories we have the smaller Aputure lights that are more portable like the AL-MX and F-7. Can you please do some more of these cinematic set ups using the more practical lights? Thx
download arabic in video
Awesome
What is your favorite product campaign and why?
The Tide to Go "talking stain" commercial from about 10 years ago always makes me laugh and is lit very simply, but well.